The Power of Uncovering Dark Social Interactions

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths about modern-day B2B marketing. We review just how the purchasing journey is currently totally fragmented and the manner in which area building can help marketing professionals retake control of the discovery

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Why Your B2B Marketing Program Must Include Community

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other truths regarding modern B2B marketing. We discuss exactly how the buying trip is now totally fragmented as well as the way that neighborhood structure can help marketing professionals retake control of the discovery

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Startup Marketing Consultant Mark Donnigan

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and various other facts regarding modern-day B2B marketing. We go over just how the buying journey is currently entirely fragmented and the way that neighborhood structure can aid marketers take back control of the exploration

read more

Why Your B2B Marketing Program Must Include Community

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and various other facts concerning modern B2B marketing. We talk about just how the acquiring journey is currently entirely fragmented and also the way that community structure can assist marketers retake control of the exploration

read more